Write Label was a ‘white label’ creative agency that primarily served enterprise businesses. As the Director of Editorial and Executive Creative Director, I led a team of copy editors, copywriters, audio producers, voiceover artists, and designers.
We worked with a variety of clients and brands, from U.S. Senators to Fortune 500 Companies, writing and editing jokes, speeches, and copy for marketing and advertising.
Marketing Videos
I wrote and creative directed the production of a series of explainer videos and B2B marketing ads utilizing my original tagline, “Get Creative.”
The overall budget for six videos was $500. I accomplished this task by utilizing our design team for animation and calling upon a network of freelance voiceover artists and audio producers. The final result was a cohesive campaign that stayed under budget and added an interactive touch to our website.
SpeechWriting and Punch-Up
During my time at Write Label, I wrote, copy edited, and provided comedic punch up for numerous best man speeches, roasts, interviews, and keynote speeches. Notable clients include politicians, Cory Booker and Michael Bennet, and businessman Mark Bezos.
I wrote the closing joke for Senator Booker to say at the end of his interview on The Daily Show in 2019 to encourage people to vote.
Website copy & Landing pages
In 2024, Write Label rebranded and became a specialized AI platform. I worked collaboratively with our designer and finalized the B2B copy for the website, taking the lead on writing the copy, receiving feedback from our CEO and COO, and implementing their feedback in revisions.
Blog posts & Articles
I wrote and copy edited numerous blog posts, articles, and gated content during my time at Write Label.
How to Get Away With Murder…ing Adverbs
Five Tips for Improving Your Copywriting
How to Write Copy for Billboards
How to Write Compelling Greeting Cards
AI Integration
As Write Label moved towards AI-generated creative solutions for clients, I helped test and train large language learning models, working in partnership with AI21Labs, Jasper, and CopyAI. After training the models, I worked closely with Write Label’s AI Specialist and Linguist, providing real-time feedback on the established product and testing new products.