Between 2020 and 2021, I helped iHeart Media close on nearly $47 million of new, incremental, and renewal ad revenue, all directly attributed to Write Label. Read the case study here.
As the Director of Editorial at Write Label, I oversaw the development of audio ads, digital ads, and blog posts from concept to production. I worked across various industries, including healthcare & pharmaceuticals, beauty, food & beverage, and technology. I sometimes contributed as a copywriter, writing 3,000+ ads throughout my seven years at Write Label. More often, I acted as a copy editor and project manager, ensuring the copy was on brief, compliant with legal guidelines (state and federal), and delivered by the deadline.
Write Label acted as a tool for iHeart account executives to directly access a team of creatives through proprietary tech. I developed brand guidelines and training webinars that allowed us to scale our operations to keep up with client demand. I also worked with the product and development teams to create a new offering that allowed clients to request revisions on ad copy and expedite deadlines.
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