As the Growth & Digital Marketing Manager at Caffè Borbone America, I lead end-to-end execution of digital marketing initiatives across the customer lifecycle. I own the strategy, creation, and management of all marketing email campaigns and flows, including copywriting, design, segmentation, cadence, and performance optimization. I develop high-converting landing pages and product detail pages, crafting both copy and visual direction, and produce banner creative that aligns brand storytelling with conversion goals. I also plan and write blog content, conduct SEO and GEO research, track keyword rankings and performance, and optimize content to improve organic visibility. Additionally, I create organic social content and manage external creative agencies to ensure all work is delivered on-brand, on-time, and aligned with growth objectives.
BLOG POSTS:
Key Achievements
Optimized multiple evergreen articles that consistently generated year-over-year organic traffic growth.
Increased organic page views by hundreds to thousands of visits across several content pieces.
Improved search visibility through keyword optimization, search intent alignment, metadata enhancements, content restructuring, and internal linking.
Demonstrated repeatable SEO success across multiple articles rather than a single high-performing page.
Used Google Analytics 4 to measure content performance, evaluate user behavior, and identify opportunities for ongoing optimization.
Post Samples
Are Coffee Grounds Good for Compost?
Coffee and Lemon for Headaches: A Natural Remedy to Relieve Pain
Pandoro Tiramisu al Caffe Borbone: A Festive No-Bake Dessert
The Didi Espresso Machine: A Simple, Sustainable Start to Italian Espresso
LANDING PAGES:
Created landing pages for promotional campaigns, balancing compelling storytelling with conversion-focused design.
SOCIAL:
