As the Growth & Digital Marketing Manager at Caffè Borbone America, I lead end-to-end execution of digital marketing initiatives across the customer lifecycle. I own the strategy, creation, and management of all marketing email campaigns and flows, including copywriting, design, segmentation, cadence, and performance optimization. I develop high-converting landing pages and product detail pages, crafting both copy and visual direction, and produce banner creative that aligns brand storytelling with conversion goals. I also plan and write blog content, conduct SEO and GEO research, track keyword rankings and performance, and optimize content to improve organic visibility. Additionally, I manage external creative agencies to ensure all work is delivered on-brand, on-time, and aligned with growth objectives.
BLOG POSTS:
Are Coffee Grounds Good for Compost?
Coffee and Lemon for Headaches: A Natural Remedy to Relieve Pain
Pandoro Tiramisu al Caffe Borbone: A Festive No-Bake Dessert
The Didi Espresso Machine: A Simple, Sustainable Start to Italian Espresso