I bring over a decade of editorial experience spanning freelance contributions to various publications and leading the eCommerce blog for Caffè Borbone America. My work blends strong storytelling with performance-driven strategy, with a focus on SEO optimization and search-informed content development. I actively analyze Google search trends and leverage GA4 to monitor performance, refine content strategy, and identify growth opportunities. I also develop and manage data-informed content calendars that align editorial planning with audience demand and business objectives.
Here are a few of my favorite pieces: