I bring over a decade of editorial experience spanning freelance contributions to various publications and leading the eCommerce blog for Caffè Borbone America. My work blends strong storytelling with performance-driven strategy, with a focus on SEO optimization and search-informed content development. I actively analyze Google search trends and leverage GA4 to monitor performance, refine content strategy, and identify growth opportunities. I also develop and manage data-informed content calendars that align editorial planning with audience demand and business objectives.
Here are a few of my favorite pieces:
Coffee and Lemon for Headaches: A Natural Remedy to Relieve Pain
This was an existing article on Caffe Borbone’s blog site. I rewrote the blog for SEO, which resulted in an increase in monthly page views from 73 to 1,596 and active users from 42 to 1,615, expanding organic search visibility and generating more than 1,500 additional visits to the website.
How to Use Coffee as a Natural Insect Repellent
This was an existing article on Caffe Borbone’s blog site. I rewrote the blog for SEO, which resulted in an increase in monthly page views from 16 to 2,023 and active users from 11 to 1,689, transforming the article into a significant organic traffic driver.
When Coffee Doesn’t Work: An Exploration of Caffeine Tolerance
My optimization increased monthly page views from 2 to 466, grew active users from 49 to 411, improved engagement rate from 4% to 46.5%, and reduced bounce rate from 96% to 53%.